| Primary strength |
Best overall: variety + ease + value |
Chef-inspired recipes with complex flavors |
Convenience and oven-ready options |
| Menu variety |
Large weekly menu with globally inspired dishes and spins on classics |
Thoughtful, rotating menus with a strong seasonal focus |
Lots of classic comfort food with a modern twist |
| Diet & lifestyle options |
Vegetarian, calorie-conscious, high-protein, and family-friendly choices |
Wellness and vegetarian meals, plus pescatarian-friendly options |
Low-carb and calorie-conscious tags, plus a range of protein choices |
| Cooking difficulty |
Simple step-by-step recipes that are beginner friendly |
Often includes a few extra steps and techniques for foodies |
Range from basic to intermediate, with many very easy options |
| Prep & cook time |
Many dinners around the 25–35 minute mark, plus some quicker picks |
Can run a bit longer with more chopping and prep work |
Plenty of 15-minute, oven-ready, and “heat & eat” meals |
| Special features |
Flexible plans, easy recipe swaps, and a marketplace for extra meals & groceries |
Wine add-on and premium, restaurant-style recipes |
“Customize It” protein swaps and lots of convenient add-ons |
| Ingredient quality |
Fresh, well-labeled ingredients and clear recipe cards |
High-quality produce and proteins with balanced recipes |
Consistently good ingredients plus plenty of ready-made sauces & components |
| Price positioning |
Mid-range pricing with frequent promotions and intro discounts |
Similar range, skewing a bit more “premium” in feel |
Comparable per-serving cost, especially for larger orders |
| Commitment & flexibility |
Subscription you can pause, skip weeks, or cancel when needed |
Subscription with flexible skipping and easy cancellation |
Subscription with simple skipping, pausing, and plan changes |
| Best for |
Busy households wanting reliable variety and easy recipes |
Foodies who enjoy more adventurous cooking at home |
People who prioritize convenience and shortcut-style meals |